Maruti Suzuki Selects Three New Startups In 4th Cohort Of MAIL Programme

The MAIL initiative is more than just a startup accelerator. It aims to create a suitable environment to nurture, foster and guide the early-stage startups. With the latest addition of three startups, Maruti Suzuki is now engaged with 17 startups under the MAIL programme in the last 2 years.Explaining the Company’s efforts towards mentoring startups,Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India said,“The startups are poised to disrupt the consumer technology world. The Company's MAIL initiative supports them by co-creating innovative business solutions. The three new startups will now engage with Maruti Suzuki for paid projects. In the end, the solutions offered by these innovative minds will help delight customers.”Nable IT, a startup from New Delhi, emerged winner at Cohort 4, while Redbot from Bengaluru is the first runner up and Sleave from New Delhi is the second runner up. As in the previous Cohort sessions, the teams underwent an extensive shortlisting process that included screening and virtual pitch sessions.  The domain experts at Maruti Suzuki also mentored and guided the startups to create the right product fit. They will also get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki for actual business use of their technologies.

Three startups and their domain, as part of the 4th Cohort, include: