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ABOUT Maruti Suzuki Accelerator

Maruti Suzuki Accelerator is a flagship program of Maruti Suzuki Innovation. It is one-of-its-kind initiative to explore new technologies that can transform the mobility and technology space. The program supports startups that align with Maruti Suzuki’s mission to be the first mover in bringing positive rapid growth to the automobile space in India as well as across the globe.

Alumni

The Maruti Suzuki Accelerator is a distinguished initiative that identifies and nurtures the most promising startups in the mobility and technology sectors. The selected startups are chosen for their groundbreaking potential and granted exclusive mentorship from industry experts and Maruti Suzuki's top business minds. These startups gain access to real-world test beds and are assigned strategic use cases by Maruti Suzuki, fostering innovation and collaborative growth in the automotive landscape.

Networking and educational visit to Japan, 2024
Mr. Takeuchi, MD, Maruti Suzuki India Limited

OUR PROGRAM STRUCTURE

Call for Application

Startups are invited to Apply Online for the Maruti Suzuki Accelerator. Registration is done through the application form provided on the website.

Application Screening

Each application is meticulously evaluated on criteria such as technology, scalability, uniqueness, and viability. The jury comprises of MSIL Business Unit leaders and prominent figures from the startup ecosystem.

Cohort onboarding

A welcoming in-person kickoff meeting is conducted at the Maruti Suzuki Innovation Gym, marking the beginning of the journey for the new cohort.

Mentorship

Startups benefit from exceptional mentorship sessions led by both internal and external experts. These sessions are designed to refine and accelerate the startups Go-To-Market strategies.

Capacity Development

The program includes a thorough product assessment and roadmap optimization, to bolster the startup's growth and development

Innovation Day

Startups are given the opportunity to showcase their solutions in a boardroom setting, demonstrating their capabilities directly to the Managing Director and Business Unit Leaders at MSIL.

MSIL funded POC

Based on the discretion of the business units, selected startups are granted a Proof of Concept (POC) that is funded by MSIL, providing a significant boost to their development process.

Winner Gratification

The winning startups are rewarded with an MSIL funded POC, a Maruti Suzuki car, cash grants, and a networking visit to Japan recognizing their innovation and potential.

Alumni Engagement

The program continues to support its alumni by offering benefits such as cloud access, invitations to mixers, VC roundtables, and participation in the annual Startup Connect event.

Focus Area

Digital Twin

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AR/VR

Artifical Intelligence

Autonomous Mobility

Big Data Analytics

Block Chain

Connected Car

Data Security

Digital Solution

Electric Vehicle & Infrastructure

Finance

Loyalty Program

Road Safety

Rural Mobility

Shared Mobility

Sound Analysis

Supply Chain

Vehicle Diagnostics

Vehicle Safety

Warehousing

Logistics

Meet Our Mentors

Anoop N Menon

 

Principal, Investments, Chirate Ventures

Manish Gupta

 

CEO & Co-Founder, Rezo.ai

Panneerselvam

 

CEO, SHMC Global

Vargab Bakshi

 

Vice President and Country Head, Wix, India

" Maruti Suzuki Innovation provides a foundation that startups need to showcase their solutions on a larger canvas and propel their growth."

Ecosystem Enablers

With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.

SINE IITB - Maruti Suzuki Innovation

Startup Spotlight

 

Metadome.ai

Onlygood

Yeppar

Twyn - Maruti Suzuki Innovation

Twyn

Pushpak.ai

Priva Sapien 4 - Maruti Suzuki Innovation

Privasapien

Jidoka 5 - Maruti Suzuki Innovation

Jidoka

Ravity 6 - Maruti Suzuki Innovation

Ravity

Roadbounce - Maruti Suzuki Innovation

Roadbounce

Minionlabs - Maruti Suzuki Innovation

MinionLabs

M-Sense - Maruti Suzuki Innovation

mSense

Automaxis - Maruti Suzuki Innovation

Automaxis

Keploy - Maruti Suzuki Innovation

Keploy

Nanoprecise

Amlgo Labs

AiBorne

nable

NableIT

redbot

RedBot

sleave

Sleave

Clean Safe Technology

Clean Slate Technologies

peerrobotics

Peer Robotics

vicara

Vicara

hyperreality

Hyperreality Technologies

urja

Urja.io

Dave AI

Dave.ai

Rezo AI

Rezo.ai

electreefi

ElectreeFi

Sense Giz

SenseGiz

Xane AI

Xane.ai

Eyedentify

eyedentify

enmovil

Enmovil

DocketRun

DocketRun Tech

Frequently Asked Questions

  • What is Maruti Suzuki Innovation?
    Maruti Suzuki's Innovation initiative is reshaping the automotive landscape in India by guiding startups from ideation to execution, with support for validation, pilot projects, and market entry, alongside access to pivotal investment opportunities.
  • What is Maruti Suzuki Accelerator?
    Maruti Suzuki Accelerator is a flagship program of Maruti Suzuki Innovation. It is one-of-its kind initiative to explore new technologies that can transform the mobility and technology space. The program supports startups that align with Maruti Suzuki’s mission to be the first mover in bringing a positive rapid growth to the automobile space in India as well as across the globe.
  • Who can apply for Maruti Suzuki Accelerator?
    Any startup with ideas that are innovative and cost-effective can apply for the Maruti Suzuki Accelerator. However, the applications go through a screening process and the ones that best fit the bill are shortlisted. Refer to the Our Program Structure section for more details.
  • Can startups from outside India apply to program?
    Yes, startups from across the globe are welcome to apply to our program, provided they maintain at least one operational branch within India to qualify for consideration.
  • How long is the program?
    The duration of program is approximately 4 months.
  • How does the application process work?
    The application process involves completing an online form on the Maruti Suzuki Innovation website, where you detail your product, market, team, business model, traction, and roadmap. You may also describe a potential use case with Maruti Suzuki. After submission, the innovation team reviews your application.
  • What stage should the startup be to apply to Maruti Suzuki Accelerator ?
    Maruti Suzuki Accelerator prefers to engage with startups that have gone past the Minimum Viable Product (MVP) stage with a few customers already using the product. It has also engaged with startups that have gone past Product-Market fit.
  • How detailed should my application be?
    Your application should encapsulate a comprehensive business plan, articulating your business concept and market potential with clarity and precision to ensure it is accessible to those unfamiliar with your work. As evaluators with a penchant for data-driven insights, we base our decisions on growth KPIs and the depth of information presented in your application form, pitch deck, and supplementary videos.
  • When will I get reply?
    The shortlisted candidates will be contacted once the applications are opened for the next Cohort.
  • Can we still apply if we have received prior funding?
    Yes, of course. Please include details regarding past rounds of financing in your application.
  • Do you only foster automobile startups?
    No. Maruti Suzuki Accelerator also supports startups with technologies, solutions or services that might be used in mobility & automobile space. Please mention in your application, on how you think your startup could contribute to this area.
  • Can I re-apply for the future cohorts if not selected in a single cohort?
    Yes, of course. Please include details regarding past rounds of participation into your application.
  • Can a not-for-profit startup apply?
    Yes, of course. Please mention in your application, how your startup can create a significant social impact.
  • What is the cost of joining Maruti Suzuki Accelerator?
    For Startups, participation in Maruti Suzuki Accelerator is free. Maruti Suzuki does not take any equity from the ventures, which are part of this program.